House of Social Enterprise — HoSE — was founded in Amsterdam in 2018 as a hub where senior practitioners collaborate on work that serves profit, people and planet at the same time.
We are not a volume consultancy. Engagements are taken on by the founders personally, delivered by the founders personally, and finished to a standard we are willing to put our names on.
Most consultancies hand you a deck and leave the hard part to you. We do the hard part. Our deliverables are the finished article: the proposal you submit, the agreement you sign, the market you enter.
We operate from three offices — Amsterdam, Amman and Riyadh — and have been operating in these markets for over thirty years, not advising on them.
Thirty-five years across two worlds that rarely meet: international hospitality and international development.
On the commercial side: senior leadership with KLM, Marriott, Starwood, Wyndham, IHG, Six Senses, Fairmont and Anantara. Six pre-opening and start-up assignments across Europe, the Middle East and Asia — leading the full commercial build each time: naming, brand positioning, outlet concept development, communications strategy, business development and team formation. She has set operations up from scratch and handed over running businesses.
On the development side: a decade of consulting for USAID, UNDP, Oxfam, AFD, Chemonics, MSI, RSCN and the Ministry of Tourism Jordan — writing winning proposals and sitting on the commissioning side, scoring them.
A published author. She enters complexity, builds the structure that holds it together, and delivers.
Thirty-five years of legal practice, built from the ground up in Amman and operating across Jordan, the Netherlands, Saudi Arabia and the wider Middle East.
Dr Khaled holds a PhD in International Law and Political Studies and a Master's in Commercial Law from the University of Jordan. He founded Daoud Law in 1990 — full jurisdiction across criminal, civil and commercial law, arbitration and mediation. Member of the Jordanian Bar Association since 1988.
His reach extends beyond the courtroom. He served as Legal Advisor to the Ministry of Justice, Kingdom of Saudi Arabia on national judicial reform. He has consulted for UNICEF, AFD, Oxfam and USAID; co-founded SEEDJordan — Jordan's first social enterprise prototype; and serves as judge and mentor for the UN's Hult Prize. A Tällberg SNF Fellow, selected as part of a global leadership community convened to address the defining challenges of our time.
Together, Helen and Dr Khaled deliver what clients in Europe and the Middle East require — work that holds up commercially and legally, in both worlds.
One email is enough. Tell us the situation; we will tell you within 48 hours whether we are the right house for it.
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